Videos such as the one above provide a crucial insight into where humans have come from and where we are headed in terms of our written and comunication habits. By beginning with a simple pencil writing on a piece of paper, only to erase and replace the writing with a more meaningful, to the point message, the video shows the primary roots of the more common writing style of today. Following the initial development into computer text and html coding, the video presents the more common web browsers with tons of information streaming rapidly across the screen with no possible time to grasp everything flying past. The purpose of this is to show the viewer that our society now has turned into a massive information overload where people are able to know everything going on at all times whether they really want to or not.
Throughout the video, the developer did an excellant job of keeping events in choronological order as they happened, with paper and pencil coming obviously before the current constant media highway. Doing so allowed the viewer to easily connect with the developer's idea, even with the lack of auditory monologue. This created some ethos with the viewer. By engaging the viewer with motions and intersting thoughts such as those presented, the developer is able to connect with those watching and is better able to get his or her point across. Even with a lower quality, this video would have still garnered much interest by using the sort of websites and and information that people use day to day. By incorporating what people are interested in, the developer also is able to keep their attention at the level to, again, make his point. With purpose and ethos, the developer of "Web 2.0" not only made his point, but kept his audience interested through the art of rhetoric.
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